Kilkari Instructional Video on Maternal and Child Health Services (2D Animated Film)
We have partnered with ARMMAN to create 2D animated instructional films for their mobile health service ‘Kilkari’. The films are focused towards the frontline health workers and introduce the service to them in a simple, relatable explainer format. The films also draw the attention towards significant milestones covered by Kilkari in the mother and child continuum.
We have transcreated this film into 10 Indian regional languages, and also created IEC material for the service.
Health-Training Services Collateral (Design and Transcreation)
We have created and translated health-training services material for ASHA workers for ARMMAN. These collaterals are transcreated into many regional languages and are spread across digital and traditional formats.
Key Achievements and Impact
Our 2D animated films on capacity building for frontline health workers have reached beneficiaries across 10 states in India.
305, Akshardham Apartments,
Sector-19, Pocket-3, Dwarka,
New Delhi-110075, India
For core graphics-related work, Gaurav is the go-to member of Team YBR. Be it the designing of leaflets or banners, brochures or magazines, reports or creatives—he handles it all with aplomb. He dreams of augmenting his command over the latest graphics software with search engine optimisation, user interface design, and other exciting skills.
He has come far from his childhood fascination with animation, and his early work as an abstract designer and social media visuals creator. His love is print and graphic design. He approaches his work methodically, focusing on the visual experience of the collateral’s target audience.
On holidays and weekends, he experiments with shorts and reels on anything that catches his fancy, or explores remote trails and quaint destinations for his travel vlogs. Nature doesn’t just help Gaurav to de-stress; it inspires him to communicate and design.
Specialising in animation, video graphics, special effects, motion graphics, and interactive technology—Vikas is in charge of all motion graphics and animation of YBR productions. He visualises, fine-tunes the messaging, creates timeline-specific processes, checks quality, troubleshoots, and handles his team.
An artist with a technical background, he is gung-ho about new technology in his areas of expertise. He believes it opens the doors to professional development while boosting the team.
Starting with product advertising five years back, he moved on to banking and learning platforms, then to corporate and social sectors where he has found his mojo. He likes to look at animation from the viewer’s perspective, keeping their life situations in mind.
His personal interests include spending time with family and friends, music, or honing his talents by absorbing SFX/VFX tutorials and the latest trends in anime and superhero movies.