Top Parent App (Learning-Based Creative Assets)
We provided our on-going creative production support to Top Parent for both their Hindi and Marathi apps.
As part of these exercises, we created the creative assets required for the worksheets for the full year’s syllabus, across four grades and three subjects. The creative assets for Top Parent worksheets in Hindi and Marathi were based on their weekly learning plans.
As part of these deliverables, we worked on more than 5,000 worksheets, in both Hindi and Marathi languages. Our approach was based on checking the worksheet content through cultural context and localization principles. The final output consisted of trans creating, proofreading and delivering 20,000+ assets for the EdTech apps.
Video Scripts and Website Design
We have also created scripts for videos for interactive learning; awareness videos for parents; and fun family quizzes for knowledge building. Further, we designed and illustrated Top Parent’s website.
UI for the EdTech App
We developed an effective UI/UX interface and followed up with creative renditions of WhatsApp nudges for parents targeted towards overcoming barriers.
Social Media Campaigns
We also support Top Parent with strategic fundraising awareness posts, app promotion campaigns.
Key Achievements and Impact
Top Parent worksheets and videos helped children in Hindi speaking belt and Maharashtra to keep pace with school education during the disruptive pandemic lockdowns.
305, Akshardham Apartments,
Sector-19, Pocket-3, Dwarka,
New Delhi-110075, India
For core graphics-related work, Gaurav is the go-to member of Team YBR. Be it the designing of leaflets or banners, brochures or magazines, reports or creatives—he handles it all with aplomb. He dreams of augmenting his command over the latest graphics software with search engine optimisation, user interface design, and other exciting skills.
He has come far from his childhood fascination with animation, and his early work as an abstract designer and social media visuals creator. His love is print and graphic design. He approaches his work methodically, focusing on the visual experience of the collateral’s target audience.
On holidays and weekends, he experiments with shorts and reels on anything that catches his fancy, or explores remote trails and quaint destinations for his travel vlogs. Nature doesn’t just help Gaurav to de-stress; it inspires him to communicate and design.
Specialising in animation, video graphics, special effects, motion graphics, and interactive technology—Vikas is in charge of all motion graphics and animation of YBR productions. He visualises, fine-tunes the messaging, creates timeline-specific processes, checks quality, troubleshoots, and handles his team.
An artist with a technical background, he is gung-ho about new technology in his areas of expertise. He believes it opens the doors to professional development while boosting the team.
Starting with product advertising five years back, he moved on to banking and learning platforms, then to corporate and social sectors where he has found his mojo. He likes to look at animation from the viewer’s perspective, keeping their life situations in mind.
His personal interests include spending time with family and friends, music, or honing his talents by absorbing SFX/VFX tutorials and the latest trends in anime and superhero movies.