YBR’s Mascot ‘Peeli’ (2D Animated Film) – For a Gender Equitable World
Yellow Brickroad Media’s mascot ‘Peeli’ was introduced in 2023 on International Women’s Day. We create an animated story using our mascot ‘Peeli’ and post the series around International Women’s Day. The stories are created around the concepts of equal participation in the workforce, equal access to education, health, and resources.
Didiji ki Kahaniyan (2D Animated Film Series on YouTube
Owned and funded by YBR, Didiji ki Kahaniyan is a free multimedia edutainment channel with microlearning on life skills to prepare the early graders for the 21st century. The entertaining videos and shorts are available on YouTube.
Created by the educators and storytellers in YBR, this channel is based on micro
stories and shorts. Because good stories build familiarity and trust, they allow our young viewers to place themselves within the story. The viewers identify and relate to situations, and become open to learning-based entertainment. The stories and reels are based on life skills and are being shaped to suit the need for 21st century skill development for early graders as per National Education Policy (NEP 2020).
305, Akshardham Apartments,
Sector-19, Pocket-3, Dwarka,
New Delhi-110075, India
For core graphics-related work, Gaurav is the go-to member of Team YBR. Be it the designing of leaflets or banners, brochures or magazines, reports or creatives—he handles it all with aplomb. He dreams of augmenting his command over the latest graphics software with search engine optimisation, user interface design, and other exciting skills.
He has come far from his childhood fascination with animation, and his early work as an abstract designer and social media visuals creator. His love is print and graphic design. He approaches his work methodically, focusing on the visual experience of the collateral’s target audience.
On holidays and weekends, he experiments with shorts and reels on anything that catches his fancy, or explores remote trails and quaint destinations for his travel vlogs. Nature doesn’t just help Gaurav to de-stress; it inspires him to communicate and design.
Specialising in animation, video graphics, special effects, motion graphics, and interactive technology—Vikas is in charge of all motion graphics and animation of YBR productions. He visualises, fine-tunes the messaging, creates timeline-specific processes, checks quality, troubleshoots, and handles his team.
An artist with a technical background, he is gung-ho about new technology in his areas of expertise. He believes it opens the doors to professional development while boosting the team.
Starting with product advertising five years back, he moved on to banking and learning platforms, then to corporate and social sectors where he has found his mojo. He likes to look at animation from the viewer’s perspective, keeping their life situations in mind.
His personal interests include spending time with family and friends, music, or honing his talents by absorbing SFX/VFX tutorials and the latest trends in anime and superhero movies.