The late Goutam Sengupta was an artist and communication design professional par excellence. His creative zeal led to the foundation of Yellow Brickroad Media in 2002. In over two decades of experience in his chosen vocation, the passion for freedom of artistic expression was his holy grail.

Starting young in the creative field, Goutam worked on a variety of mediums including traditional multi-projector audio-visuals, producing content and packaging programs for TV, along with interactive multimedia and online content designing. Goutam’s forte was concept development, creative design, and storytelling.

He worked with some of the most well-known brands, media houses and individuals of his time. His vision set YBR’s goal— ‘Communicating interesting ideas using innovative forms’. He read widely, followed TV and cinema keenly, had an enchanting way with children, adored dogs, and was a diehard foodie and delightful cook rolled into one. His passing is an irreplaceable loss for Yellow Brickroad Media.

Nandita is the co-founder and creative director at YBR. In addition to her remarkable portfolio, she has formidable experience in storytelling as well as direction of creative production through a human-centred approach across varied formats, which include print and graphic design, multimedia presentations, short videos (animated/motion graphic/infographic) and films, social media campaigns, animated stories, comic strips, and online games.

Associated with brand and business communication, advocacy and awareness campaigns, Nandita finds meaningful and impactful communication for social impact closest to her heart. She observes how seemingly common, everyday actions and decisions impact people’s lives. And how human-centred messages crafted with suitable cultural context can change age-old social and behavioural norms, and bring about informed choices and lasting improvement.

Entrepreneurial and business-friendly, Nandita relishes a hands-on involvement in YBR’s productions. She guides YBR’s direction towards design and communication excellence and mentors her team towards achieving excellence in their field.

Her personal interests include listening to favourite music with her pet companion Sondesh, spending time with family and friends, reading, binge watching films and television series, and painting or ink drawing whenever she can.

Heading the production team, Sharmishtha supervises the milestone-based productions of YBR, and is a tough taskmaster when it comes to quality control. She oversees multimedia production, script and storyboard development, sound and voiceover recording, and the production of artwork. She also co-manages vendor interactions.

With a technical background in textile designing and 10 years of experience in the sector, Sharmishtha worked to ensure quality deliverables for large-scale productions to the client’s satisfaction. Switching over to early childhood teaching where she worked for 18 years, she was an awarded teacher who used innovative classroom teaching practices for primary graders.

Her varied skills and experiences in different sectors give her the extensive range to foresee evolving possibilities and manage risk in the production environment. Her experience of teaching primary graders has resulted in her envisioning the YouTube channel for YBR called Didiji ki Kahaniyan, where she writes stories and provides voice-overs for many characters.

Her personal interests include cooking, gardening, listening to her favourite songs, and spending quality time with family and friends. She finds utmost joy in simple everyday things—like growing vegetables in her kitchen garden.

Ipshita has taken a ‘road less travelled’ by joining YBR. After completing higher studies in sustainable development, she worked for 9 years in the sustainability sector on sustainable agro-products and fashion with a purpose, focusing on supply chain management and circular economy. She took up development consultancy, planning-executing-managing of public private partnership (PPP) projects, and ran a small-scale food and beverage business.

She joined the team when YBR was transitioning towards the next milestone in their journey. Ipshita’s role is to explore new business opportunities, ensuring that the growth momentum at YBR is planned with a definite goal and vision, and that progress is tracked and aptly measured. Her main responsibilities include business development and proposal writing, brand visibility, client relationship management, client expectation management, and process implementation. ‘From sustainability to social development’ continues to be her journey to a larger reality.

Her personal interests are keeping fit with yoga, painting, swimming, bhangra music, and deciphering the deep intellect and poetic prowess of her pet dogs.

Specialising in animation, video graphics, special effects, motion graphics, and interactive technology—Vikas is in charge of all motion graphics and animation of YBR productions. He visualises, fine-tunes the messaging, creates timeline-specific processes, checks quality, troubleshoots, and handles his team.

An artist with a technical background, he is gung-ho about new technology in his areas of expertise. He believes it opens the doors to professional development while boosting the team.

Starting with product advertising five years back, he moved on to banking and learning platforms, then to corporate and social sectors where he has found his mojo. He likes to look at animation from the viewer’s perspective, keeping their life situations in mind.

His personal interests include spending time with family and friends, music, or honing his talents by absorbing SFX/VFX tutorials and the latest trends in anime and superhero movies.

Leading YBR projects from inception to successful conclusion is Kalyani’s responsibility, which she discharges precisely with an unerring eye for detail. She develops specific plans to meet project goals, co-ordinates with the team, and ensures a conducive work environment. Her skills in problem-solving, time management, multitasking, and her personal characteristics of being a patient listener and methodical thinker equip her superbly for her primary role.

With an impressive background in information technology and school digital outreach, over 8 years’ experience in teaching, a keen interest in storytelling techniques and formats, and an orientation towards research—Kalyani also provides critical inputs and helps create content for YBR productions. She is co-content creator for the YBR in-house production—Didiji ki Kahaniyan.

Her leisure interests include reading her favourite writers whose stories have strong human perspectives, and visiting travel destinations which give wholesome immersive experiences. She would love to travel more and explore new destinations within India.

For core graphics-related work, Gaurav is the go-to member of Team YBR. Be it the designing of leaflets or banners, brochures or magazines, reports or creatives—he handles it all with aplomb. He dreams of augmenting his command over the latest graphics software with search engine optimisation, user interface design, and other exciting skills.

He has come far from his childhood fascination with animation, and his early work as an abstract designer and social media visuals creator. His love is print and graphic design. He approaches his work methodically, focusing on the visual experience of the collateral’s target audience.

On holidays and weekends, he experiments with shorts and reels on anything that catches his fancy, or explores remote trails and quaint destinations for his travel vlogs. Nature doesn’t just help Gaurav to de-stress; it inspires him to communicate and design.

Sammak Dutta is a seasoned professional with over 4 years of extensive experience in the realms of data analysis, BI development, motion graphics, and project execution. With a steadfast commitment to elevating project execution standards and delivering client service, Sammak is a driving force behind successful project outcomes.

His expertise lies not only in his technical proficiency but also in his ability to navigate complex projects with precision and finesse. Sammak’s dedication to excellence is evident in his attention to detail in animation projects and his proactive support in problem-solving.

Outside of his professional pursuits, Sammak finds joy in a diverse range of interests. From delving into the depths of gripping crime thrillers to immersing himself in the colourful world of comic books, he embraces the realm of storytelling in all its forms. Additionally, he takes pleasure in the soulful melodies of music and the savoury delights of a well-prepared mutton biryani.

Khushi specialises in communication design and excels in visualisation, digitalisation, and user-centric problem-solving. She is equipped with a wealth of skills. Her passion for creating captivating illustrations, compelling branding, and interactive designs is evident in her impressive portfolio.

During her college years, Khushi spearheaded the development of Streamline— a project management app that enhances communication between mentors and mentees in physical spaces. Through meticulous research and a deep understanding of user pain points, she crafted effective features within the app.

Khushi’s diverse experiences, which include redesigning the Delhi Metro app for enhanced user-friendliness, creating the book cover for Jane Eyre, and engaging in publishing and typography projects, have honed her versatility and understanding of design from multiple perspectives.

Outside of her professional pursuits, Khushi enjoys painting, swimming, singing, and dancing.

Bhushan is a talented visual designer who studied at Avantika University, MIT-ID Campus. His art is fuelled by vivid imagination, blending reality with the abstract to create distinctive visual expressions.

Previously, Bhushan has worked as a director of an award-winning short film ‘Pehchan’, created powerful visuals for Zostel, illustrated the children’s book-Land from a Lotus Seed, and designed packaging and brands for businesses.

His design journey is enriched by his love for travel, immersing himself in nature and local cultures to inspire his artwork. As an abstract artist, he constantly explores the depths of creativity and imagination, sharing his unique perspective on the world.

Meet Sondesh, the heart and soul of our office! This jolly furball is the epitome of playfulness. When he’s not eagerly demanding belly-rubs, you can find him snoozing away, recharging for his next adventure.

Sondesh is our official greeter, welcoming every guest with cheerful barks and a wagging tail the moment they ring the doorbell. But don’t let his innocent eyes fool you— Sondesh is a clever little charmer! He polishes off his food in no time and then gives us that irresistible beady-eyed look, hinting that he wouldn’t mind a taste of ours. His charm is simply pawsome! His presence brings joy and laughter to our lives every single day. He is so beautiful, so elegant—just looking like a bow-wow.

Outside of his official duties, Sondesh enjoys a walk in the park, listening and jumping to music, and receiving cuddles from his fans and family.